One of the sure signs of a maturing company, or even an entire industry, is the ability to offer free services to nonprofit organizations in order to demonstrate benevolence. However, such charitable acts aren’t just about being altruistic. As a growing number of cloud providers are discovering, there are plenty of new revenue and profit opportunities in the nonprofit sector.
I have a particular awareness of the fertile market opportunities associated with the nonprofit world because I started my career working for United Way, the nonprofit fundraising organization that has been doing business for more than 50 years.
Many know United Way from its long-standing relationship with the NFL and regular promotional messages during the football broadcasts. While those advertisements focus on the millions of volunteers that deliver services funded by the United Way, there is an equally impressive group of corporate executives on the boards and operating committees of United Way and its member nonprofit agencies who are responsible for governing the allocation process and quality of services.