Microsoft Buys Capptain for Mobile Analytics, Cloud Services

»»Microsoft Buys Capptain for Mobile Analytics, Cloud Services

Microsoft plans to boost its Azure cloud services with its acquisition of Capptain, whose product helps developers track and analyze usage of their Web and mobile apps and implement customer retention strategies.

Cloud Computing“We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement,” wrote Microsoft official Omar Khan in a blog post.

Capptain, based in France, defines its product as a “response marketing tool” designed to let developers slice and dice usage data, and based on that information, push targeted messages, announcements and offers to customers in real time.

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2014-06-02T13:29:08-06:00